SWOT (Strength, Weakness, Opportunities & Threats)

Strengths - We are making research, planning, and booking celebratory romantic trips straightforward and fun for everyone involved.

Weaknesses - Capital. We need money to move fast. For this reason, we are raising funds by pre-selling the platform to early adaptors and launching an Indiegogo consumer campaign in the coming week. We are providing complimentary room nights at prestigious hotels in exchange for your pledge. 

Opportunities - There are more mobile-connected devices globally than people, and nearly 90% of mobile internet time is spent in apps. The business of romance travel is massive. The market for destination weddings and honeymoons in the U.S. is over $25 billion. Lovu will serve the global marketplace of romance travel. 

Threats - We are disrupting a high-value guest segment of the travel industry. We are not a commission model. Online travel sites can be a threat if they change their business model and stop underserving romantic consumers. Consumer behaviors and technology changes can also become a threat. Our users are the heart of our business. We will continuously challenge the status quo to make it easy for couples to find and book-direct their romantic travel experiences. We will consistently modify our technology to stay competitive and relevant to our users.